![]() ![]() In the mid 1900s Helvetica was created, setting the bar for Transitional sans serifs. ![]() We can observe a slight weight variation and an overall warm vibe. Sans serif typefaces became popular in the 20th century, and they also had a calligraphic influence, so we call them Humanist as well. Thanks to their bold appearance and heavy serifs, they were the preferred style for displaying commercial messages. With the rise of advertising in the 19th century, Egyptian or Slab Serifs were introduced. We can recognise this style by the sharp weight contrast and the thin, straight serifs. This style marks the transition between the Humanist and Modern styles, so it combines a little of both styles’ characteristics.īy the late 18th and early 19th centuries, a mode radical serif style was born: the Modern. This style is characterized by smooth and rounded forms and slight weight variations.Īround the mid 18th century a new type of serif emerged, which we now call Transitional. The first serif typefaces were inspired by traditional calligraphy, and are called Humanist or Old Style. For the sake of simplicity, we often refer to three major style categories and then split those into smaller ones. Categorizing them can be challenging as there are many factors to take into consideration: their looks, the inspiration for them, the era they appeared in and their usage. Letters come in many many different shapes and styles. There are some basic rules and design terms you need to know before you dive into typography. Today, radically separating the two worlds, as well as harmoniously merging them, gives birth to new and unusual results, fueling a never ending cycle of typographic exploration. If we look at the evolution of typography and all the tools and techniques used so far, we will notice an ongoing battle between the hand crafted and the machine made, between the organic and the geometric. ![]() Ancient civilizations carved their glyphs into stone or wood. Human beings have alway created written messages-a lack of paper and proper writing tools never stopped us. They just did it by hand, with a lot of patience and dedication. Yet even before printing techniques existed, people were still determined to create books or type-based posters. Movable type was invented in the early 15th century thanks to Johannes Gutenberg, and revolutionized typography by allowing the mass production of printed materials. Via Pentagram.īut it wasn’t always about technology. Keeping it simple with big and bold typography is always a good choice. Thanks to technology, typography and its rules are being challenged each day by new generations of designers who are envisioning letters in ways we couldn’t have imagined just a few years ago. This can be done quickly and easily using laptops, computers and even phones. This process requires the designer to go through a series of decisions like selecting the proper typeface, choosing the point size, adjusting kerning and line spacing and coming up with a layout that makes sense. Typography doesn’t ask the designer to draw their own letterforms, but to instead work with typefaces that already exist. What is typography design? In short, typography design is the art of arranging a message in a readable and aesthetically pleasing composition. ![]() All these sources offer us different perspectives and insights, and show us the endless ways typography can be used.īefore we dive deeper into typography design, let’s take a look at what typography is, and where it came from. In fact, we’re constantly surrounded by letters, everywhere we look. Do you ever notice the line spacing on the list of ingredients on the back of a crackers package? Or the shape of the numbers on a price tag or even the weights of the letters (a.k.a how thick or thin they are) on street name signs? These may not be your go-to inspirational sources, but they’re an everyday part of life. ![]()
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